Most of us are familiar with brands, they are the popular names we know. Some times they are the companies that did the research and development (like drug companies), and some times they are the company that put their own twist on a general concept (like computer companies).
The same is true for fitness classes and concepts. You have the general concept of “dance fitness” and then you also have the branded classes such as Zumba® (and all its spin-offs), Jazzercise®, Bolly-X®, and Bellyfit®. As you can see by these brand names, they are rhythm focused. While Zumba® is known as a Latin rhythm focused class, it is also a different type of format (intermittent intensity) when compared to the others which follow the traditional aerobics intensity pattern (a bell curve of intensities).
If you complete the 1-day training in any branded class and then pay the annual licensing fee, you can promote, advertise, and teach the branded class. Most of these brands recommend the instructor go on to get their group fitness and CPR certifications, liability insurance, and music licenses; however, these are not necessary to teach the classes.
A general, non-branded “dance fitness” class is usually taught by a certified group fitness instructor. As a certified group fitness instructor, they have to complete a course and pass exams including a live demo under the governance of an independent body and meet all of that governing body’s requirements which include CPR, music licenses, liability insurance, continuing education, and an annual membership fee.
Since fitness is not federally regulated, it is important to check on your instructor’s qualifications – are they licensed to lead a branded fitness class, are they certified to lead a safe fitness class, or are they a dancer/trainer with no fitness training.
As shown on my Credentials page I was previously licensed to lead Zumba® and Zumba Gold® classes. This opened the door to me becoming a certified group fitness leader. After 10 years, Zumba® and I were headed in different directions. Zumba’s new music and programs were not adaptable for those with knee/hip problems, and I wanted to focus on safe classes for active adults and those with knee/hip replacements.
Kiwa dance fitness classes still follow the intermittent intensity format but are more customized to the needs and wants of class participants. Dropping the licensing fees allows me to keep classes affordable.
Updated: January 2026
KIWA dance fitness 